Daniel Guttentag
          Tourism and Hospitality Research

About    Airbnb study    Professional    Publications    Awards    Links    Contact


Assistant Professor
Ryerson University

Ryerson bio page
Google Scholar profile
Curriculum Vitae

My research focuses on Airbnb consumer behaviour and policy questions.

I recently completed a study examining Airbnb guests' motivations for using the service. Based on these motivations, I identified and profiled various Airbnb market segments. The study additionally investigated a number of other important questions, including the extent to which tourists use Airbnb as a substitute for existing accommodations.

I also wrote one of the first peer-reviewed journal articles on Airbnb (published online in 2013), have a forthcoming book chapter on Airbnb's regulatory issues, and am involved in various other Airbnb research projects.

In addition to Airbnb, I also am interested in innovation (particularly disruptive innovation and the diffusion of innovations), virtual reality, volunteer tourism, and gambling behaviour.

I am currently an Assistant Professor in Hospitality and Tourism Management at Ryerson University (Toronto, Ontario, Canada). I received a Master’s degree in Tourism Policy and Planning and a Ph.D. in Recreation and Leisure Studies from the University of Waterloo (Ontario, Canada), where I worked under the supervision of Dr. Stephen Smith.

I live in Toronto with my wife and two children.